ARROW Beauty for Birchbox

ARROW beauty is a clean cosmetics line available exclusively through Birchbox. These multi-tasking products were designed to simplify your beauty routine and save you time. The low effort, high impact products are perfect for anyone on the go.

Birchbox came to Maesa wanting to refresh the look of ARROW beauty. Kalen took the lead on redesigning the brand, choosing new colors and updating the packaging system.